Snap! Instagram Brings Your Brand to Life
It appears that each year there is a brand-new social media "star." Facebook, Twitter, and LinkedIn increased to fame in the last few years, and 2012 the year of Pinterest.
What chances does this present to online marketers?
With the Instagram neighborhood flourishing, significant brand names and business-like Starbuck, MTV, Nike and Marc Jacobs, to call simply a couple of, are getting on board strongly embracing the mobile picture app into their marketing methods.
According to Simply Measured, 59% of the Top 100 Global Interbrand Brands currently have Instagram accounts. And based on the Instagram blog site, the two-plus-year-old platform reaches over 100 million active users monthly. Compare that to Twitter, which broke the 200 million marks after 6 years.
What makes Instagram different from other social media networks? Most apparent is that it's practically totally photo-based. But beyond that, its simpleness makes it a reliable vehicle for interesting customers since they can reveal themselves from anywhere, anytime.
Why should your business use Instagram?
Visual content is anticipated to be a significant pattern in 2013. Pictures interest feelings and resonate throughout cultures. If we have a look at social media networks in general, pictures drive more engagement than another type of content.
On Facebook, for instance, pictures have an interaction rate 39% greater than other posts. It is not unexpected, then, to see an Instagram increase to appeal so rapidly. If you're searching for motivation about the best ways to grow your present Instagram neighborhood look at examples of 4 brand names that are effectively incorporating the platform into their marketing mix:
Red Bull - Through a current Instagram contest Red Bull handed out 2 tickets to this year's Red Bull King of the Rock Finals basketball competition in San Francisco. Fans were asked to take a photo of themselves with a basketball in unforeseen places and tag their pictures #TakeMeToTheRock. The contest not just got fans delighted, it also let Red Bull make a declaration to and get in touch with the sports neighborhood.
Ford Fiesta - In early 2012, Fiestagram was one of the very first Instagram projects performed by a huge brand name. Ford engaged its target market with an easy image competition. Around 16,000 pictures were published throughout the seven-week project and the promo got excellent exposure on Facebook and Twitter also, with many users connecting their socials media.
Tiffany & Co. - A Tiffany project provided fans 3 brand-new image filters: Tiffany blue, peach, and black and white. Fans were motivated to tag pictures of themselves and their loved ones (#TrueLovePictures) and Tiffany included a choice on its "True Love in Pictures" website. The effort allowed Tiffany to provide its fans appropriate, brand-related content, while also welcoming them to participate in the experience.
Comodo - The Soho, NY restaurant just recently produced an "Instagram menu" by asking customers to snap pictures of their meals and tag them with the hashtag #comodomenu.
Now, restaurants and curious potential consumers at this Latin American dining establishment can take pleasure in a more interactive dining experience by browsing the hashtag to see images of the dining establishment's offerings.